Guiding functional and aesthetic product design with an emphasis on building clear information architectures. Balancing fast development with maintainable software.
Acted as the bridge across product design and engineering to ensure they shared a clear and sensible information architecture, and that the tradeoffs were understood and the team could move quickly.
Translated high level product guidance from executive team into actionable product direction, breaking down long term goals into incremental releases based on priorities.
Determined product KPIs, and directed a/b tests. In a fast moving environment, had to make good assumptions to focus testing only on only the highest ROI questions.
Created an environment for designers to express their creativity within functional requirements, while still leading aesthetic direction and cohesiveness as needed (e.g. through emphasizing target demographics).
Found opportunities to build features within slow moving work environment by taking on low-hanging fruit (e.g. tutorial coachmarks for first time users)
Guiding functional and aesthetic product design with an emphasis on building clear information architectures. Balancing fast development with maintainable software.
Designed the experience of drawing a bounding box on a small screen for
Hive Work. The user needed to have very fine tuned control, but the steps needed to be streamlined so the user could do tasks quickly.
