Acted as the bridge across product design and engineering to ensure they shared a clear and sensible information architecture, and that the tradeoffs were understood and the team could move quickly.

Translated high level product guidance from executive team into actionable product direction, breaking down long term goals into incremental releases based on priorities.

Determined product KPIs, and directed a/b tests. In a fast moving environment, had to make good assumptions to focus testing only on only the highest ROI questions.

Created an environment for designers to express their creativity within functional requirements, while still leading aesthetic direction and cohesiveness as needed (e.g. through emphasizing target demographics).

Worked with designers in Sketch, Figma, and Zeplin. Built wireframes in Balsamiq.