EM.412

↑ 3 References

EM.412 meeting System Architecture Bruce Cameron

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Corporate Strategy

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Idea 1

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Where to play

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How to win

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this is often missing

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not the same as how your product is differentiated

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Idea 2

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What we are not going to do…

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the big picture: situational conditions

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for these outcomes, we are going to do x and why

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for other outcomes, we are not doing this and why

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constraints

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Idea 3

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business the firm is in

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define business scope

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products

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markets

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geography

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develops core competencies

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assesses opportunities and threats in the environment and strengths and weaknesses

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Do you derive competitive advantage primarily from your architecture?

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Yes

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Apple, Sonos, Dyson

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Ford, Walmart, SAP

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But this is just technical architecture, not the architecture of the business

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Competitive advantage

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what you do while you do other things

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Michael Porter’s 5 forces

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answers how attractive an industry is, not corporate strategy

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GE Case

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https://www.wsj.com/articles/ge-powered-the-american-centurythen-it-burned-out-11544796010

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Henry Mintzberg

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best person I’ve read who talks about strategy

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Five definitions of strategy

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Strategy as plan

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Strategy as pattern

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Strategy as position

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Strategy as ploy

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Strategy as perspective

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LATER things to be sure you grasp

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P&L

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COGS

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EBITDA

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Gross Margin

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Relationship of cash flow to balance sheet

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EM.412 System Architecture Ed Crawley meeting

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Talking about regulators / regulations

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Federal agencies

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Triangle of Innovation

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Insight

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Technology

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Customer Needs

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Search Results

EM.412

↑ 3 References