“Our brains are limited in their capacity to process information and evolved in a world without science, scholarship, and other forms of fact-checking. But reality is a mighty selection pressure, so a species that lives by ideas must have evolved with an ability to prefer correct ones. The challenge for us today is to design an informational environment in which that ability prevails over the ones that lead us into folly. The first step is to pinpoint why an otherwise intelligent species is so easily led into folly.” (Steven Pinker, Enlightenment Now)