From 2014 to 2020, I was the manager of consumer products at Hive, an AI start-up based in San Francisco. From this experience I have guided the development of multiple products that have reached millions of users. This involves building software and managing teams, but also involves designing interfaces, running experiments, conducting user studies, and understanding how real people interact with a product or a service. I believe this type of user-driven design approach is equally essential for any work done in transportation and urban design.