Building MIX, an AR art platform (2021 - Present) →
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Strategic impact and growth

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Positioning strategically for the growing space of augmented reality interfaces, and targeting a version of the technology that is currently feasible and under-utilized (namely using location-based AR in such a way that multiple users experience the same augmented reality).

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Positioning strategically to for two shifts in the art world:

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Reduce the barrier of entry for artists to distribute their art (much easier to create digital art pieces than physical ones).

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Allowing public art to expand to new scales and contexts that it wouldn’t be able to if kept physical (e.g. 100 foot long pieces floating in Times Square, etc).

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