Building MIX, an AR art platform (2021 - Present)

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mix-header.png

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Creating a platform for augmented reality public art.

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Product design and development

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Built working prototypes to identify feasibility of location-aware augmented reality pieces.

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Quick prototype of location-aware AR

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Took the idea from conception to initial implementation (currently pre-release).

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Built wireframes and fleshed out all functionality for the designer.

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View Figma prototype

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Screenshots

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Screen Shot 2022-05-05 at 01.27.50.png

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Screen Shot 2022-05-05 at 01.21.19.png

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Screen Shot 2022-05-05 at 01.21.41.png

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Screen Shot 2022-05-05 at 01.22.30.png

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Screen Shot 2022-05-05 at 01.22.06.png

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Determined brand identity and market positioning to guide designer’s aesthetic choices.

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Designed the backend schema and built the database for the frontend developer to integrate.

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Team and process management

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Hired and currently manage part-time contractors from various countries: 1 developer (USA), 1 designer (Ukraine), 2 assistants (Philippines, Ecuador).

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Strategic impact and growth

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Positioning strategically for the growing space of augmented reality interfaces, and targeting a version of the technology that is currently feasible and under-utilized (namely using location-based AR in such a way that multiple users experience the same augmented reality).

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Positioning strategically to for two shifts in the art world:

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Reduce the barrier of entry for artists to distribute their art (much easier to create digital art pieces than physical ones).

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Allowing public art to expand to new scales and contexts that it wouldn’t be able to if kept physical (e.g. 100 foot long pieces floating in Times Square, etc).

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