Building a Grassroots Strategy to Elect Democrats in NC, How Georgia Did It 2020-2021

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Zoom meeting 2021-03

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Resources

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FLIP NC’s comparison of the NC vs Georgia voter profile and voting history, highlighting the opportunities for expanding the electorate.

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Simple comparison chart of 501c3, 501c4, and PAC entities.

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The Stacy Abrams Playbook, 2020

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Speakers

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Aimy Steele, executive director at New NC Project

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Diane Robertson, deputy finance chair DNC

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  • Started with getting black folks using the Affordable Care Act in 2013/14? Transitioned to policy and elections soon after.
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  • Unapologetically black
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  • 75% c3 (non-partison, voter registration), rest c4 (advocacy)
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  • they do use expectations based on phenotype or socio-economic status to decide
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  • Most registrations in Atlanta, but also a lot of rural work.
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  • Rural Work
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- engaging local communities, people that live there
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- not just pop up stations
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- opinions on local politicians are usually based on non-political, more community based interactions (high school principal, etc)
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  • Has a very large grassroots army
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  • Has campaigns for different issues that matter
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  • “Most C4 groups have a C3 arm.”
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  • Social media manager is a white lady “with a PhD in Negroology” ☺️
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  • Doesn’t engage with county chairs, instead good relationships with party officials but no formal relationship
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  • Distributive Volunteer Program
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- Used the Social Practice group
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  • nobody outside GA touches voter registration, also important VR quality control
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  • outside state for phone calls only
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“How did you defy conventional thinking?”

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“We went all in on going after young people”

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  • hiring former incarcerated to reach out to former incarcerated
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  • going to strip clubs
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$33 / VR pre-pandemic

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$50 / VR during pandemic

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Suggestions for NC

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  • Reach out to Kinston, Caswell county
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  • Find the black and brown voters who didn’t participate
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  • Reach them with issues
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  • Innovate with youth (good social media)
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  • Don’t think in terms of election cycles
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