Marketing and lead acquisition work on Facebook, Instagram, and Google Ads. Resulted in over 500 email leads for initial growth audience.

Product positioned strategically to fit with trends in TV usage: larger screens getting cheaper, TVs being used as aesthetic centerpieces in the home, faster internet speeds allowing higher quality video streaming.

Targeting an inefficiency in the “art on your TV” market. Current competitors either focus on low quality live cameras, static images, or convoluted, expensive subscriptions in a full-fledged art marketplace.