Building 2D, an art platform for TV (2021 - Present)

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Creating a new way for people to use their televisions.

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Product design and development

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Designed and built frontend and backend by myself as a functional proof of concept.

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Quick demo of functionality:

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Released to the Apple TV App Store to test and iterate with live users.

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Built using modern design patterns (SwiftUI) and extensible backend (Firebase) so future contractors will be able to pick up development quickly.

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Team and process management

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Worked with contractors to help source leads for potential artist partners.

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Strategic impact and growth

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Marketing and lead acquisition work on Facebook, Instagram, and Google Ads. Resulted in over 500 email leads for initial growth audience.

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Product positioned strategically to fit with trends in TV usage: larger screens getting cheaper, TVs being used as aesthetic centerpieces in the home, faster internet speeds allowing higher quality video streaming.

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Targeting an inefficiency in the “art on your TV” market. Current competitors either focus on low quality live cameras, static images, or convoluted, expensive subscriptions in a full-fledged art marketplace.

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