I attended the R&D Product and Innovation conference where I first heard of Blink during Ben Shown’s talk on building a product North Star. As someone who has been working on new products and interfaces for 10 years, I really related to the idea of creating different types of “North Stars” to convince different stakeholders, communicate solutions, and have a stable reference for people to point to during development. So many of the projects I’ve done over the years, whether company projects or personal ones, have required me to boil an idea down to its most compelling parts and delivering that core idea. My current augmented reality project, MIX, is definitely an example of a “Trojan Horse” style North Star where I am hoping to show just what’s possible by building out a solution to one core use case for augmented reality art.