10:47
Innovation excellence and product development conference
John Schmitz Pratt and Whitney
Documenting process
Organizational memory
->
Organizational System Design
Dark data
No plan survives contact with the real world
Bryan Moser
Proponent for doing retrospectives
Failure Journal
Fonz Morris Netflix
Design lead on monetization team
Business design
Business strategy
Innovation
Design thinking
Kind of like System Design
Focus on important metrics
Could use more examples of actual metrics that can be misleading
Harsh Wardham Google
Proponent for thinking about possible futures in a probabilistic way
Bayesian updating
William Gibson
The future is already here, it’s just not evenly distributed
Don’t bet on one future
Hermann Kerr on thermonuclear war
Book recommendations
The new tech, more “speaker” types have shared their LinkedIn QR codes at the end of their presentations
Ben Shown Blink UX on the art of crafting a compelling product north star
located in Inman Square
Product North Star
As concept car
High fidelity
Grand vision
As manifesto
Light weight
As Trojan horse
Perfect one element to inspire continuation
Golden path
Pick one user story
Backcasting
Use your Product North Star and derive steps to achieve it
Startups vs companies
Founders can bring energy and inspiration to companies that are often feeling stagnant growth or declining
Easy to get burned by optimism in startups
How brands grow