11:07
EM.413 meeting
Michael Trice
Communication and rhetoric for complex systems projects
The curse of knowledge
Elizabeth Newton study on tapping songs
Significant overestimate by information sharers
Rhetoric vs philosophy
Rhetoric is sharing of knowledge
Philosophy is seeking truth
Outcome optimizing is different than truth seeking
Aristotle
Kairos
The opportune moment to place a convincing argument
Bridging the knowledge gap
Cicero
Introduces Romans to Greek philosophy
Five canons of rhetoric
Invention
Arrangement
Style
Memory
Delivery
Where does one find the arguments?
My answers
Stakeholder needs analysis
Find the problem
Deduction
Non rhetoric
Data
Testimony
Laws
Maxims
Rhetoric
Reasoning
Appeals
Stasis
Attributed to Aristotle
Grows from the opposition of agitation and denial
Framework
Fact
Definition
Causation
Value
Policy
->
Heilmeier catechism
Modern form of stasis
A useful interrogation of any proposal
Nora Jackson
Presentation coaching
Questions for presentation for WRAP coach meeting testing the logic of your argument
What did the partner ask
Background research and company values
Motivated by urgent problem, opportunity, etc?
Narrative abstract with set of basic claims
Slide design
Edward Tufte
Written in data display
Highlight takeaway
Symbolic communication rather than verbal
Michael Alley
Pairing verbal with visual streams of information improves recall
Dual coding theory
Build your talk on messages, not topics
Memorize the messages but not the underlying talk
7-10 sentences for each slide
Focus on results not on what you did