EM.413 System Engineering meeting Eric Rebentisch
Systems in the service industry
Attributes of a system
Intagible
non physical
Heterogenous
sociotechnical factors mean delivery and experience will vary
Inseparable
value provided at time of interaction
Perishable
value does not exist unless produced
Key system concepts
co creation of value between offeror and beneficiary
time and place dependent
->
to what degree is MIX a service?
Product-service systems as a gradient
many systems are part product, part service
from peer who worked at Planet labs
planet labs reframed the problem of building a satellite into serving the data from a satellite
when you think in the solution neutral space, you can see opportunities to reframe products as services
Design of services
what response are you aiming for
Disneyland is a service
digital twin
types
data travels between digital and physical automatically
digital shadow
data flows automatically from physical to digital, manual in inverse direction
digital model
manual data flow in both directions
examples
google maps
digital twin?
uses traffic data
value seems to be determined by how the flow of data is organized from physical to digital