Platforms
Spans multiple products
industry platform
sharing across firms
two sided market
has network effects
product platform
sharing within the firm
often done for cost savings
no network effects
though there does seem to benefits to scale: more worthy of investment the more internal scale
->
sounds like this includes internal frameworks in software
modularity, standardization, component reuse are possible synonyms, so sounds like Bruce agrees with this
BMW example
increased shared parts to save money to spend on building more models
presenting to the customer as a family of products doesn’t necessarily mean shared platform
passive vs active sharing
passive
someone reuses some existing work
this seems like kind of have network effects
active
looking around the firm to figure out who needs the shared component and what are everyone’s requirements
a thought
seems like lots of successful enterprise software comes from initially serving internal needs like this then beginning to sell them externally
classmate mentions that Google Cloud was like this
badge engineering
putting a logo on a product is enough to differentiate it, and change pricing
1983 GM cars in fortune magazine
commonality premium
extra cost to design a common component
this is the classic problem in code share
