Part 2: Packaging content

You know too much, you need to simplify

Too much detail is a common pitfall

Separating the self from the content

Pitch

What is the clear path you are taking the audience down?

How does each point support your ultimate objective?

Elements

Problem

User

Market size

Technology/product/solution

Team

Progress to date

Next milestones

Match content to audience

Problem statement

Like a system definition in System Design

For MIX

To create joyful experiences by providing local art destinations using an augmented reality interface and platform