Part 2: Packaging content
Hero’s Journey
You know too much, you need to simplify
Too much detail is a common pitfall
Separating the self from the content
Pitch
What is the clear path you are taking the audience down?
How does each point support your ultimate objective?
Elements
Problem
User
Market size
Technology/product/solution
Team
Progress to date
Next milestones
Match content to audience
Problem statement
Like a system definition in System Design
to by using
For MIX
To create joyful experiences by providing local art destinations using an augmented reality interface and platform