Worse on the existing dimensions of value, but win on a new dimension of value

eg

Google Docs vs Microsoft Office

Doesn’t necessarily require a change in architecture

Disruption can be hidden by market growth in the disrupted industry

Ice harvesting vs refrigeration

Existing players are often searching for incremental value

Disrupters are moving to a new dimension of value

Connectivity / IoT might be a place where we’ve seen minimal incremental value, but might see transformational value

I think the smart home will eventually head towards transformational value

Maybe allowing us to not have to be sole owners / residents of our homes?

create a new organizational structure to pursue new dimensions of value

the slope of the curve for disruptive technologies is often higher than of existing technologies