14:14

in a previous EM.411 lecture, Ed Crawley mentioned that David Kelley (I think) from IDEO used to create such simple architectures that mapping from “need” to “architecture” could all be grasped cognitively

this is as opposed to more normal systems which need this mapping but can’t be grasped cognitively all at once:

this is an interesting idea, would be interested to learn more about it