Scarcity and value
This might be reflected in traditional markets, but also in other areas (undervaluing science because it is easy to gain the information gathered from it^[ Rationality, From A to Z#^7135a0]). Another way of putting it, we forego commonly available choices more often than we “should”.
↑ 4 References
“(I strongly suspect that a major part of science’s PR problem in the population at large is people who instinctively believe that if knowledge is given away for free, it cannot be important. If you had to undergo a fearsome initiation ritual to be told the truth about evolution, maybe people would be more satisfied with the answer.)” (Eliezer Yudkowsky, Rationality)
^7135a0
Scarcity and value, Undervaluing science due to ease of access
“(I strongly suspect that a major part of science’s PR problem in the population at large is people who instinctively believe that if knowledge is given away for free, it cannot be important. If you had to undergo a fearsome initiation ritual to be told the truth about evolution, maybe people would be more satisfied with the answer.)” (Eliezer Yudkowsky, Rationality)
^7135a0
Scarcity and value, Undervaluing science due to ease of access