About MIX

Problem

Independent digital artists need ways to make money from their work. Cities want to improve the experiences and activation of their urban environment. Museums and galleries want to engage their visitors outside of their brick and mortar venues. Residents want fun, themed, creative experiences to be more accessible.

Solution

MIX provides a platform for multi-user, outdoor location-based augmented reality and multimedia art experiences. The platform provides a way for artists and institutions to create these location-based experiences that engage with the built environment, and provides users a map and ways to view and engage with those experiences.

Museums and galleries will be able to have extensions of their brick and mortar venues in AR, both with permanent and temporary AR exhibits. Digital artists will have the ability to release and place art themselves, and creative storytellers will be able to create episodic work.

AR and digital media experiences are low-cost compared to physical infrastructure. This platform is especially prepared and marketable in a nearby future where augmented reality glasses are comfortable, usable, and commonplace. MIX will also have an at-home AR experience that would make it so the platform can provide experiences both in public and at home.

Goals

make affordable art experiences accessible to more communities

provide a source of revenue for independent artists

create activity and shared walking experiences in urban environments

lead the next phase of the unbundling of the theme park