Part of this is not only making actions effortless, but also removing the burden of choice from the user. Operating at the speed of thought includes not getting in the way of that thought with extraneous details or options. This means the user’s thoughts and actions are guided as much as they are respected.

The way that Apple chooses to build their product ecosystem seems to prioritize interfacial simplicity for the user, and remove a lot of the burden of choice.

When faced with a choice, we have to understand that Opportunity cost is a real cost. However, after a choice is made, we must try to free ourselves of the retroactive burden and move forward with acceptance and Wu Wei.

The idea of removing the burden of choice is critical here, and I’m sure there are many interesting product applications of this.